Pampers: Sound Sleep, Sound Development Campaign

Over the years, I am very concern on how well  Meg can sleep at night. Yes, even until now, I always see to it that she won't get disturbed while sleeping. Meg's sleeping pattern (now that she's 6) is way different when she was still a baby. My mother (since I arrived around 9 to 10 PM from work) makes sure that Meg sleeps at exactly 8 PM or before 9 PM. I want her to have a full sleep especially during school days because we wake up early for school. I admit it's much easier now, unlike when she was still a baby that we experienced sleep issues.

I remember I had a hard time, or as to say, I had no idea what seemed to be the problem whenever Meg wakes up at the middle of the night when she was still a baby. Madalas kabag ang problema namin nun and lahat naman ata e pag basa ang diaper diba? When our baby wakes and cries, the initial reaction is to check the diaper, then as the baby stops crying, we feel better din as parents. Syempre nagigising din tayo pag gising si baby. But did you know that as you check the baby's diaper for wetness, we interrupt their sleep

What will happen if our babies are sleep-deprived? It is associated with:
  • stunted growth
  • weight problems
  • low attention span
  • delayed learning
  • behavioral problems
With this, Pampers understands the importance of a good night of quality sleep for baby and for the family. Pampers launched the Sound Sleep, Sound Development campaign, in partnership with the Mother & Child Nurses Association of the Philippines (MCNAP). “This campaign aims to educate moms on the importance of complete night-time sleep for babies. 
I was able to attend the said event last Monday, September 9, at the SM Megamall event center. 
The event was opened by Mommy Pehpot and Topaz Mommy Frances as they share their experiences in putting babies to sleep and to make sure they get a complete night-sleep.
Also, Sleep experts MCNAP President Alicia Estiller and Philippine Society of Sleep Medicine (PSSM) Dr. Luis Rivera Jr. also agree that complete night-time sleep is very important to baby’s development and growth. It is associated with more positive daytime behavior, mood and temperament, and better physical functioning,” adds Mrs. Estiller. However, many factors can disturb a baby’s sleep or lead them to wake fully, such as hunger, illness and discomfort. “That is why moms should learn to identify these external factors so they can appropriately address baby’s concerns,” says Dr. Rivera. 
(L-R) Frances Amper-Sales, Pehpot Pineda, Pampers Brand Manager Camille Aquino, MCNAP President Alicia Estiller & Dr. Luis Rivera Jr. from the Philippine Society of Sleep Medicine
In the event, there are four interactive booths showcasing the baby’s dream world and providing key information to help moms better appreciate the importance of complete night-time sleep to babies. Informational highlights of the booths are current sleep practices of babies through a sleep survey among moms, different interactive games to help moms better understand their baby’s sleeping habits, and the positive and negative effects of complete sound sleep towards baby’s holistic development. There's also a special booth, which served as Mom’s Helpdesk, for free consultation and product demonstration with Sleep Experts. 
Different interactive games and booths
 Ang mga mudrabelles na kasama ko sa event =)
 Thank you Monika for this bonggang pic! Visit her blog Mom Gone Vain. Ako yung naka-red ha lolz.

Through the Sound Sleep, Sound Development campaign, more moms will understand and better appreciate the importance of sleep.


To find out more about the Sound Sleep, Sound Development campaign, please visit the Pampers Facebook page and watch out for Pampers activity in supermarkets near you.


About Procter & Gamble 
P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Ace®, Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®, Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®, Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com/ for the latest news and in-depth information about P&G and its brands.

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